As the Director of Product for Ads Monetization at Instacart, Zoheb Hajiyani plays a pivotal role in shaping the company's advertising strategy and driving significant revenue growth within the rapidly evolving e-commerce landscape. With a keen focus on managing a substantial marketplace and in-store advertising...
As the Director of Product for Ads Monetization at Instacart, Zoheb Hajiyani plays a pivotal role in shaping the company's advertising strategy and driving significant revenue growth within the rapidly evolving e-commerce landscape. With a keen focus on managing a substantial marketplace and in-store advertising revenue P&L, which amounts to $XXXM annually, Zoheb leads a multifaceted organization that encompasses critical pillars such as Marketplace Dynamics, Quality Foundation, and innovative solutions.
Under his leadership, the Ads Monetization team is dedicated to optimizing supply, auction mechanics, ranking algorithms, and relevance to enhance the overall advertising experience for both brands and consumers. By leveraging advanced data analysis techniques and financial modeling, Zoheb ensures that advertising strategies are not only effective but also aligned with Instacart's broader business objectives. His expertise in SQL and software development further empowers the team to implement robust solutions that drive performance and maximize return on investment for advertisers.
Key projects spearheaded by Zoheb include the development of sophisticated targeting and retrieval systems that enhance ad relevance and user engagement, as well as pioneering new budgeting and bidding strategies that adapt to market dynamics. His strategic vision and management acumen enable Instacart to navigate the complexities of digital advertising, ensuring that the company remains at the forefront of innovation in the grocery delivery space. With a strong foundation in consulting and business strategy, Zoheb is committed to delivering exceptional value to stakeholders while fostering a culture of continuous improvement and excellence within the Ads Monetization organization.
