Zesha Skop currently serves as the Senior Account and Marketing Director at Advantage Unified Commerce, where she leverages over eight years of experience to drive innovative marketing strategies across the Alcoholic Beverage, Natural/Sustainable, and Beauty sectors. Her role is pivotal in orchestrating omni-channel marketing initiatives...
Zesha Skop currently serves as the Senior Account and Marketing Director at Advantage Unified Commerce, where she leverages over eight years of experience to drive innovative marketing strategies across the Alcoholic Beverage, Natural/Sustainable, and Beauty sectors. Her role is pivotal in orchestrating omni-channel marketing initiatives that not only enhance brand visibility but also deliver impressive Return on Advertising Spend (ROAS). Zesha's expertise in shopper marketing allows her to navigate the complexities of consumer behavior, enabling her to craft targeted campaigns that resonate with diverse audiences.
Under her leadership, Advantage Unified Commerce has successfully launched key projects that have expanded product distribution in highly competitive markets. By utilizing data analysis tools like IRI, Zesha has been able to glean actionable insights that inform channel strategy and creative marketing approaches. Her proficiency in brand marketing and packaging design has also played a crucial role in developing compelling narratives that elevate brand identity and drive sales.
Zesha's commitment to sustainable practices in marketing aligns with the growing consumer demand for natural products, making her a valuable asset in the ever-evolving landscape of the beauty and beverage industries. Through her strategic vision and collaborative spirit, she continues to foster business development opportunities that not only meet but exceed client expectations, establishing Advantage Unified Commerce as a leader in the field. With a keen eye for market trends and a passion for innovation, Zesha Skop is dedicated to shaping the future of marketing in her sectors.
