Zena Melki is a seasoned sports industry professional and the Founder and Managing Director of Zenith Sports Marketing Consultancy, a firm she established in early 2017 to bridge the gap between commercial interests and sports management in the Middle East. With over a decade of...
Zena Melki is a seasoned sports industry professional and the Founder and Managing Director of Zenith Sports Marketing Consultancy, a firm she established in early 2017 to bridge the gap between commercial interests and sports management in the Middle East. With over a decade of global experience, Zena has honed her expertise in strategy development, contract negotiation, and organizational leadership, making her a sought-after consultant for a diverse clientele that includes government ministries, rights-holders, brands, and leading regional sports and media agencies.
At Zenith, Zena spearheads key projects that focus on commercial growth and sports investment, leveraging her analytical thinking and creative problem-solving skills to deliver tailored solutions that drive revenue and enhance performance. Her deep understanding of the sports landscape, combined with her legal qualifications, empowers her to navigate complex negotiations and secure advantageous contracts for her clients. Zena's commitment to change management and staff development has fostered a culture of excellence within her team, enabling them to adapt to the evolving dynamics of the sports industry.
Zena's strategic vision is complemented by her proficiency in P&L analysis and investment properties, allowing her to identify lucrative opportunities for growth and sustainability in the sports sector. As a leader, she is dedicated to mentoring emerging talent and fostering a collaborative environment that encourages innovation and excellence. Through her work at Zenith, Zena Melki continues to shape the future of sports marketing and consultancy in the region, establishing herself as a pivotal figure in driving the commercial success of sports initiatives.
