Zayra Arrieta serves as the Assistant Vice President of Marketing at MJHS, where she leverages her extensive experience in both agency and client-side roles to drive strategic marketing initiatives across the organization. With a strong focus on the health care sector, Zayra is adept at...
Zayra Arrieta serves as the Assistant Vice President of Marketing at MJHS, where she leverages her extensive experience in both agency and client-side roles to drive strategic marketing initiatives across the organization. With a strong focus on the health care sector, Zayra is adept at integrating comprehensive marketing strategies that encompass branding, digital strategy, and media planning. Her leadership is instrumental in aligning various business lines and fostering collaborations with integrated agencies, ensuring that MJHS’s marketing efforts are not only cohesive but also impactful.
In her current role, Zayra is spearheading key projects that enhance the organization's digital presence and optimize media buying strategies. She is particularly focused on developing a robust digital strategy that includes search engine optimization (SEO) and targeted email marketing campaigns, which are essential for reaching diverse audiences in the not-for-profit sector. Zayra’s expertise in project management allows her to oversee multiple initiatives simultaneously, ensuring that all marketing efforts are executed efficiently and effectively.
Her analytical skills play a crucial role in assessing campaign performance and informing future strategies, allowing MJHS to adapt to the ever-evolving health care landscape. By setting a clear strategic direction for marketing initiatives, Zayra not only elevates the MJHS brand but also contributes to the organization’s mission of providing high-quality care. Her commitment to excellence and innovation in marketing positions her as a key player in the health care marketing arena, driving meaningful engagement and fostering community connections.
