Zack Sims is currently making significant strides as an Advanced Analytics Developer at The Atlanta Journal-Constitution, where he leverages his robust academic background and technical expertise to drive data-driven decision-making. With a Master’s in Analytics from Georgia Tech and a Bachelor's in Statistics and Digital...
Zack Sims is currently making significant strides as an Advanced Analytics Developer at The Atlanta Journal-Constitution, where he leverages his robust academic background and technical expertise to drive data-driven decision-making. With a Master’s in Analytics from Georgia Tech and a Bachelor's in Statistics and Digital & Broadcast Journalism from the University of Georgia, Zack's unique blend of skills positions him at the intersection of journalism and data science. His recent projects include overseeing the migration of legacy data and processes from Amazon Redshift to Snowflake, a critical initiative aimed at enhancing the efficiency and scalability of the organization’s data infrastructure.
Zack's role involves identifying inefficient queries and optimizing them for Snowflake, ensuring that the data retrieval processes are both swift and effective. His analytical prowess shines through in his creation, automation, and deployment of cluster models that categorize users based on their reading habits and content consumption patterns. This innovative approach not only enhances user engagement but also provides valuable insights into content performance, allowing the Atlanta Journal-Constitution to tailor its offerings to better meet audience needs.
In addition to his technical skills in statistical data analysis and regression models, Zack's experience in sports statistics and his background as a collegiate athlete enrich his understanding of data in the context of sports media. His proficiency in tools like R and Tableau, combined with his ability to communicate complex data insights effectively, positions him as a key player in the evolving landscape of digital journalism. As Zack continues to push the boundaries of advanced analytics, he is poised to make a lasting impact on how data informs storytelling and audience engagement at The Atlanta Journal-Constitution.
