Yvonne Herbin serves as the Directrice des Etudes et de la Prospective at Bayard, where she plays a pivotal role in shaping the strategic direction of the company through her expertise in consumer insights and market analysis. With a strong focus on B2C2B marketing, Yvonne...
Yvonne Herbin serves as the Directrice des Etudes et de la Prospective at Bayard, where she plays a pivotal role in shaping the strategic direction of the company through her expertise in consumer insights and market analysis. With a strong focus on B2C2B marketing, Yvonne leads key projects that delve into qualitative and quantitative studies, providing actionable insights that drive innovation and creativity across Bayard's diverse portfolio. Her extensive knowledge of youth markets, including brands like Popi, Pomme d'Api, and Astrapi, positions her as a thought leader in understanding the evolving needs of both children and parents.
Yvonne’s work is characterized by a commitment to leveraging data intelligence and client insights to inform strategic planning and marketing strategies. She adeptly navigates the complexities of digital marketing and online advertising, ensuring that Bayard remains at the forefront of industry trends. Her ability to synthesize consumer behavior data into compelling narratives enables her team to craft targeted campaigns that resonate with high-income demographics and senior audiences, as seen in publications like La Croix and Notre Temps.
In addition to her analytical prowess, Yvonne is a skilled manager who fosters a culture of innovation within her team. She encourages collaborative brainstorming sessions that harness the collective creativity of her colleagues, resulting in groundbreaking editorial studies across both print and digital platforms. Yvonne's leadership not only enhances Bayard's market positioning but also contributes to the overall growth and sustainability of the organization in a rapidly changing media landscape.
