As the Founder of Orcé Cosmetics, Yu-Chen Shih has carved out a transformative niche in the beauty industry, championing inclusivity and innovation tailored specifically for Southeast Asian skin tones. Drawing from her personal experiences of frustration in finding suitable makeup products, Yu-Chen has dedicated herself...
As the Founder of Orcé Cosmetics, Yu-Chen Shih has carved out a transformative niche in the beauty industry, championing inclusivity and innovation tailored specifically for Southeast Asian skin tones. Drawing from her personal experiences of frustration in finding suitable makeup products, Yu-Chen has dedicated herself to creating a brand that not only addresses the unique needs of diverse skin types but also empowers individuals to embrace their natural beauty. Under her leadership, Orcé Cosmetics has launched several key projects, including a groundbreaking foundation line that harmonizes makeup and skincare, ensuring that every product is dermatologist-tested and formulated to be safe for sensitive skin.
Yu-Chen's expertise in brand development and product strategy has been instrumental in positioning Orcé Cosmetics as a leader in diversity marketing. Her commitment to cruelty-free, fragrance-free, and paraben-free formulations reflects a broader trend in the beauty industry towards clean and responsible beauty solutions. By leveraging her skills in integrated marketing and social media strategy, she has successfully built a community around the brand, fostering engagement and loyalty among consumers who have long felt overlooked by mainstream beauty offerings.
In February 2019, Yu-Chen launched Orcé Cosmetics with a vision to redefine beauty standards and create a space where everyone feels represented. Her relentless pursuit of excellence in product development and marketing communications has not only elevated the brand but also sparked conversations about diversity and inclusion in the beauty sector. As she continues to innovate and expand Orcé Cosmetics, Yu-Chen Shih remains a powerful advocate for change, proving that when you don’t have a seat at the table, you can indeed create an entirely new office.
