Younginevan Kim serves as the Marketing Analytics Director at Dell Technologies, where he leverages his extensive expertise in data-driven decision-making to guide cross-functional teams towards achieving strategic objectives. With a robust background in marketing analytics, Younginevan leads a dynamic team of over eight analysts and...
Younginevan Kim serves as the Marketing Analytics Director at Dell Technologies, where he leverages his extensive expertise in data-driven decision-making to guide cross-functional teams towards achieving strategic objectives. With a robust background in marketing analytics, Younginevan leads a dynamic team of over eight analysts and data scientists, focusing on optimizing media performance and enhancing marketing effectiveness. His role is pivotal in structuring and managing the Forecasting and Analytics team, where he employs advanced methodologies in media optimization, media planning, and attribution measurement.
In his current position, Younginevan has been instrumental in developing global guidelines and business assumptions that inform media budget allocations aimed at meeting revenue targets for FY22. By utilizing Marketing Mix Modeling (MMM) data sets, he has established a comprehensive framework that standardizes processes across various countries, ensuring consistency and accuracy in performance analysis. His step-by-step approach not only streamlines operations but also empowers teams to make informed decisions based on actionable insights.
Younginevan’s skill set encompasses strategic planning, business analysis, and risk management, making him a versatile leader in the marketing domain. His entrepreneurial mindset and experience in product management further enhance his ability to drive innovation and adapt to the evolving landscape of international sales. As he continues to champion data-driven strategies at Dell Technologies, Younginevan remains committed to fostering a culture of analytical rigor and continuous improvement, ultimately contributing to the company's growth and success in the competitive tech industry.
