Yiwen Zhang is a Machine Learning Scientist at Amazon, where she leverages her profound academic and professional expertise to drive innovation in the realm of advertising technology. Currently focused on enhancing the Sponsored Products advertising platform, Yiwen is instrumental in developing sophisticated ads recommendation systems...
Yiwen Zhang is a Machine Learning Scientist at Amazon, where she leverages her profound academic and professional expertise to drive innovation in the realm of advertising technology. Currently focused on enhancing the Sponsored Products advertising platform, Yiwen is instrumental in developing sophisticated ads recommendation systems that optimize user engagement and maximize advertiser ROI. Her work involves building end-to-end machine learning pipelines that integrate seamlessly with Amazon's vast data infrastructure, ensuring that the algorithms not only perform efficiently but also scale effectively.
One of Yiwen's key projects involves the application of adversarial machine learning techniques to bolster the robustness of the advertising models. By employing advanced methodologies such as generative learning to address sampling bias and data scarcity, she is able to refine the accuracy of predictions and improve the overall performance of the recommendation systems. Additionally, her expertise in graph neural networks allows her to explore complex relationships within data, enhancing the relevance of ads presented to users.
Yiwen's technical proficiency extends to a variety of tools and platforms, including AWS SageMaker, Spark, and MongoDB, which she utilizes to conduct in-depth data analysis and model training. Her analytical skills are complemented by her leadership abilities, enabling her to collaborate effectively with cross-functional teams and drive projects from conception to deployment. With a commitment to continuous learning and innovation, Yiwen Zhang is not only shaping the future of advertising at Amazon but also contributing to the broader field of machine learning.
