As a Senior Director of Growth Strategy at Salesforce, Yi-Fang Lee leverages over 20 years of experience in driving strategic growth initiatives for global enterprises, with a particular focus on digital transformation. In her current role, Yi-Fang has been instrumental in crafting multi-year strategies for...
As a Senior Director of Growth Strategy at Salesforce, Yi-Fang Lee leverages over 20 years of experience in driving strategic growth initiatives for global enterprises, with a particular focus on digital transformation. In her current role, Yi-Fang has been instrumental in crafting multi-year strategies for Salesforce's highest potential accounts, delivering billions of dollars in value to customers while identifying key opportunity areas for deepening strategic relationships. Her analytical skills and innovative mindset have enabled her to collaboratively pinpoint over $125 million in recurring revenue growth opportunities over the next three years, showcasing her ability to align business objectives with customer needs.
Yi-Fang's expertise spans various industries, including financial services, automotive, media, and technology, where she has spearheaded transformational deal motions and pioneered new partnership models. Her leadership in co-leading initiatives to transform Salesforce's go-to-market approach has not only enhanced client services but also fostered a culture of user-centered design and design thinking within her teams. By emphasizing research design and program development, Yi-Fang ensures that every strategy is rooted in empirical insights and tailored to meet the evolving demands of the market.
Her commitment to innovation strategy and teaching further underscores her role as a thought leader in the industry, as she actively shares her knowledge and insights to empower others. With a proven track record of driving growth through cross-functional collaboration and strategic foresight, Yi-Fang Lee continues to shape the future of Salesforce and its impact on global enterprises.
