Yetta Tatik-Feldman serves as a Privacy Product Manager at Meta, where she plays a pivotal role in shaping the privacy landscape for Commerce, particularly within Instagram Shops. With her extensive background as a certified CPA and CIPT, Yetta leverages her expertise in privacy, data compliance,...
Yetta Tatik-Feldman serves as a Privacy Product Manager at Meta, where she plays a pivotal role in shaping the privacy landscape for Commerce, particularly within Instagram Shops. With her extensive background as a certified CPA and CIPT, Yetta leverages her expertise in privacy, data compliance, and product development to lead cross-functional teams that include legal, policy, communications, and security professionals. Her focus on implementing privacy by design principles ensures that new products and features not only comply with regulatory standards but also prioritize user trust and data protection.
In her current role, Yetta spearheads critical privacy and data use reviews, navigating complex challenges that arise in the fast-paced environment of social commerce. By driving consensus across various stakeholders, she defines strategies that address high-impact privacy concerns, ensuring that Meta's commerce initiatives align with both business objectives and user expectations. Her leadership is characterized by a long-term vision that empowers her team and fosters a culture of innovation and resilience.
Yetta's commitment to pushing through fears and embracing failure as a pathway to growth resonates deeply in her approach to product management. She believes that empowering those around her is essential to creating a life worth living, and this philosophy translates into her work, where she actively cultivates an environment of collaboration and support. With a keen attention to detail and a mastery of agile methodologies, Yetta is not only shaping the future of commerce at Meta but also setting a benchmark for privacy standards in the industry.
