Yayi Chen is a dynamic Co-Founder at J-Store Hamburg, where she expertly curates the intersection of pop culture and luxury goods. With a keen eye for emerging trends, Yayi has positioned J-Store as a go-to destination for fashion enthusiasts and pop culture aficionados alike. Her...
Yayi Chen is a dynamic Co-Founder at J-Store Hamburg, where she expertly curates the intersection of pop culture and luxury goods. With a keen eye for emerging trends, Yayi has positioned J-Store as a go-to destination for fashion enthusiasts and pop culture aficionados alike. Her role extends beyond mere curation; she is deeply involved in key projects that explore the fusion of contemporary fashion with cultural narratives, ensuring that the store remains at the forefront of the industry.
Yayi's expertise in TikTok and Instagram marketing has been instrumental in crafting a vibrant online presence for J-Store, engaging a diverse audience and fostering a community that celebrates creativity and innovation. Her fluency in English and Chinese allows her to connect with a global clientele, enhancing the store's reach and appeal. Yayi's background in luxury goods equips her with the insights necessary to curate collections that resonate with discerning customers, making each shopping experience at J-Store unique.
Beyond her entrepreneurial endeavors, Yayi is a recognized voice in the media, having appeared on platforms such as RTL's "5 gegen Jauch" and NDR TV, as well as being featured in prominent publications like the New York Times and Hamburger Abendblatt. These appearances not only highlight her expertise but also solidify her status as a thought leader in the pop culture space. With a commitment to curating pop culture 24/7, Yayi Chen continues to influence trends and shape the narrative around fashion and lifestyle in Hamburg and beyond.
