Yasmin P. is a visionary leader and creative powerhouse, currently serving as the Founder and Creative Director of Forms & Feelings, where she has carved a niche in delivering transformative experiences that resonate deeply with audiences. With over 14 years of experience, Yasmin has honed...
Yasmin P. is a visionary leader and creative powerhouse, currently serving as the Founder and Creative Director of Forms & Feelings, where she has carved a niche in delivering transformative experiences that resonate deeply with audiences. With over 14 years of experience, Yasmin has honed her expertise in crafting compelling narratives and innovative strategies that bridge the gap between brand identity and audience engagement. Her work spans a diverse array of sectors, including entertainment, technology, consumer products, hospitality, and retail, where she has collaborated with industry titans such as the NFL, Meta, Datarobot, and Universal.
At Forms & Feelings, Yasmin spearheads the creative direction and strategy for high-profile clients, ensuring that each project not only meets but exceeds expectations. Her meticulous approach to managing the end-to-end process—from ideation and pitch to the production of live, hybrid, and digital experiences—demonstrates her commitment to excellence and her ability to adapt to emerging trends in the industry. Yasmin’s unique skill set encompasses branding, digital marketing, art direction, and space planning, allowing her to create immersive environments that captivate and inspire.
Passionate about marrying brand, empathy, and technology, Yasmin is dedicated to pushing the boundaries of what is possible in experiential design. Her leadership style fosters collaboration and creativity, empowering her team to explore innovative solutions that resonate with diverse audiences. As she continues to shape the future of brand-centric activations, Yasmin P. remains a driving force in the industry, committed to delivering world-class experiences that leave a lasting impact.
