Yash Agrawal is a dynamic Senior Growth Marketing Analyst at Gopuff, where he leverages his expertise in data analytics and performance optimization to drive impactful marketing strategies. In his current role, Yash is responsible for owning and leading weekly budget optimizations across various paid marketing...
Yash Agrawal is a dynamic Senior Growth Marketing Analyst at Gopuff, where he leverages his expertise in data analytics and performance optimization to drive impactful marketing strategies. In his current role, Yash is responsible for owning and leading weekly budget optimizations across various paid marketing channels, ensuring that every dollar spent contributes to measurable growth. His analytical prowess allows him to translate complex business challenges into actionable insights, fostering cross-functional collaboration that enhances overall performance.
One of Yash's key projects involves leading incrementality lift testing strategies, where he develops robust measurement methodologies such as conversion and geo lift studies in partnership with various measurement partners. This initiative not only helps in understanding the true impact of marketing efforts but also informs future strategies and budget allocations. By defining critical metrics and analytics methodologies, Yash creates comprehensive reporting structures and dashboards that provide clear visibility into performance, enabling stakeholders to make informed decisions.
Before joining Gopuff, Yash honed his skills as a Senior Product Marketing Analyst at Jam City, where he developed a deep understanding of the gaming industry and consumer behavior. His technical skills in data visualization, R, Google Analytics, and SAS, combined with his proficiency in management and communication tools like Microsoft PowerPoint and Word, equip him to present complex data in a compelling manner. Yash’s commitment to optimizing performance and driving growth makes him a valuable asset in the fast-paced world of digital marketing.
