Yann Nouchy serves as the Directeur général at HELLTHY GROUP, where he leverages his extensive expertise in communication, media, and digital marketing to drive the company's strategic initiatives. With a strong focus on 360° communication strategies, Yann has successfully defined and implemented comprehensive media plans...
Yann Nouchy serves as the Directeur général at HELLTHY GROUP, where he leverages his extensive expertise in communication, media, and digital marketing to drive the company's strategic initiatives. With a strong focus on 360° communication strategies, Yann has successfully defined and implemented comprehensive media plans that encompass traditional advertising, digital platforms, and innovative customer engagement tactics. His proficiency in e-commerce and online marketing has been instrumental in enhancing HELLTHY GROUP's digital footprint, enabling the brand to effectively reach and engage a diverse customer base.
Under Yann's leadership, HELLTHY GROUP has embarked on ambitious projects, including the opening of multiple restaurants in collaboration with the renowned Groupe Bertrand, featuring popular brands such as AuBureau, Leon Fish Brasserie, Hippo, and Volfoni. His strategic vision extends beyond mere expansion; he actively participates in the acquisition of independent restaurants and brasseries, fostering a rich and varied dining experience that aligns with contemporary consumer preferences.
Yann's approach to customer acquisition is notably multichannel, integrating traditional media such as TV and outdoor advertising with cutting-edge digital strategies. His expertise in CRM and data analytics allows for a nuanced understanding of customer behavior, enabling targeted campaigns that drive both online engagement and foot traffic to physical locations. As HELLTHY GROUP continues to navigate the evolving landscape of the food and beverage industry, Yann Nouchy's commitment to innovation and strategic communication positions the company for sustained growth and success.
