Yania Olabarrieta stands at the forefront of creative innovation as the Principal Owner of YO Creative & Marketing Consulting, where she leverages over 30 years of extensive experience in marketing, public relations, and advertising. Her multifaceted expertise encompasses digital strategy, integrated marketing, and creative processes,...
Yania Olabarrieta stands at the forefront of creative innovation as the Principal Owner of YO Creative & Marketing Consulting, where she leverages over 30 years of extensive experience in marketing, public relations, and advertising. Her multifaceted expertise encompasses digital strategy, integrated marketing, and creative processes, making her a sought-after leader in the industry. Yania's passion for the written word and her keen eye for aesthetics have enabled her to craft compelling narratives and visually stunning campaigns that resonate with diverse audiences, particularly within the Hispanic market.
At YO Creative & Marketing Consulting, Yania spearheads key projects that not only elevate brand visibility but also foster meaningful connections between clients and their target demographics. Her work with renowned brands such as Neutrogena and Aveeno exemplifies her ability to blend strategic thinking with artistic direction, resulting in campaigns that are both impactful and memorable. Yania's proficiency in Adobe Creative Suite enhances her creative output, allowing her to oversee projects from conception to execution seamlessly.
In addition to her project management skills, Yania is dedicated to mentorship, guiding emerging talents in the fields of graphic design and content strategy. Her commitment to nurturing the next generation of creatives reflects her belief in the power of collaboration and community. As a truth-seeker and natural connector, Yania continues to push the boundaries of creativity, ensuring that her clients not only meet their marketing goals but also tell their unique stories in a way that captivates and inspires.
