Xavier Romero Garcia currently serves as the Responsable Canales Digitales at Grupo SICOR, where he leverages his extensive 360º experience in online marketing to drive innovative strategies for digital media planning. His role focuses on the marketing of alarm systems and teleassistance services, where he...
Xavier Romero Garcia currently serves as the Responsable Canales Digitales at Grupo SICOR, where he leverages his extensive 360º experience in online marketing to drive innovative strategies for digital media planning. His role focuses on the marketing of alarm systems and teleassistance services, where he meticulously crafts and executes comprehensive digital media plans that align with the company's objectives. With a strong background in both the vendor and buyer sides of the industry, Xavier excels in negotiating with suppliers and managing budgets to optimize return on investment (ROI) and enhance overall performance metrics.
At Grupo SICOR, Xavier is instrumental in implementing inbound marketing strategies aimed at capturing qualified leads through cost-per-lead (CPL) initiatives and developing a robust affiliate program (CPA). His expertise in e-commerce and digital marketing enables him to effectively analyze web analytics and conversion optimization, ensuring that each campaign is data-driven and results-oriented. Additionally, his leadership skills shine as he manages cross-functional teams, fostering collaboration and innovation to launch international online marketing projects.
Xavier's proficiency in search engine optimization (SEO) and social media optimization (SMO) further enhances his ability to elevate brand visibility and engagement across digital platforms. By staying ahead of industry trends and leveraging cutting-edge technologies, he continually seeks to improve the effectiveness of digital channels, making him a key asset to Grupo SICOR’s growth and success in the competitive landscape of online marketing.