Xavier Moreno currently serves as the IT Services Business Unit Manager at Ricoh España, where he leverages his extensive background in technology marketing, sales, and business development to drive innovation and growth. With a solid foundation as a Mechanical Engineer and an MBA postgraduate, complemented...
Xavier Moreno currently serves as the IT Services Business Unit Manager at Ricoh España, where he leverages his extensive background in technology marketing, sales, and business development to drive innovation and growth. With a solid foundation as a Mechanical Engineer and an MBA postgraduate, complemented by his participation in the IESE Global CEO Program, Xavier brings a unique blend of technical expertise and strategic acumen to his role. Since taking the helm in 2017, he has been instrumental in leading Ricoh España to maintain its market share, establishing the company as a formidable player in the IT services sector.
In his current position, Xavier has spearheaded the design and implementation of a new, independent organizational structure that separates IT services from Ricoh's core business. This strategic move has enabled the formation of specialized teams across sales, marketing, engineering, and administration, fostering a more agile and responsive business unit. Under his leadership, the development of a comprehensive portfolio of new services and products has been a key focus, ensuring that Ricoh remains at the forefront of technological advancements.
Xavier has also established robust channels for capturing IT services leads, enhancing the company's ability to respond to market demands effectively. His efforts in forging partnership agreements with leading IT companies such as Dell, Apple, Acer, and Microsoft have further solidified Ricoh’s position in the competitive landscape. With a strong emphasis on strategic planning and project management, Xavier continues to drive initiatives that enhance customer relationship management (CRM) and overall business strategy, ensuring sustained growth and innovation in the rapidly evolving IT services market.
