Xavier Albareda Conejo is a seasoned Digital Product Owner with over a decade of experience in the dynamic realm of digital marketing and product management. Currently serving as a Mobile and Digital Marketing Lecturer at the Escola Superior de Relacions Públiques, Universitat de Barcelona, Xavier...
Xavier Albareda Conejo is a seasoned Digital Product Owner with over a decade of experience in the dynamic realm of digital marketing and product management. Currently serving as a Mobile and Digital Marketing Lecturer at the Escola Superior de Relacions Públiques, Universitat de Barcelona, Xavier brings a wealth of practical knowledge and industry insights to his students. His course on "Introducción al Marketing Online, Social Media y Mobile" not only covers foundational concepts but also delves into advanced strategies that leverage the latest trends in digital marketing.
Xavier's expertise is underpinned by his extensive background in leading digital transformation initiatives at renowned organizations such as AGBAR, CAIXABANK, INTERCOM EMPRESAS, and LIDL. His hands-on experience in product strategies, coupled with a strong focus on artificial intelligence and natural language processing (NLP), allows him to equip students with the skills necessary to navigate the complexities of the digital landscape. He emphasizes the importance of data-driven decision-making, utilizing tools like Google Analytics to inform marketing strategies and optimize user engagement.
In addition to his teaching role, Xavier is actively involved in key projects that explore the intersection of digital marketing and emerging technologies. His proficiency in Scrum methodologies and wireframing enhances his ability to guide students through practical applications of digital marketing strategies, ensuring they are well-prepared for the challenges of the industry. By fostering an interactive learning environment, Xavier not only imparts knowledge but also inspires the next generation of marketing professionals to innovate and excel in a rapidly evolving digital world.
