William Sotka serves as the Director and Founding Partner at MyFitStrip, where he leverages over 13 years of extensive experience in the sales, marketing, and management of both invasive and non-invasive medical devices. His expertise is particularly focused on vascular diagnostics, which play a crucial...
William Sotka serves as the Director and Founding Partner at MyFitStrip, where he leverages over 13 years of extensive experience in the sales, marketing, and management of both invasive and non-invasive medical devices. His expertise is particularly focused on vascular diagnostics, which play a crucial role in assessing cardiovascular health and endothelial function. At MyFitStrip, William is at the forefront of developing innovative solutions that address the intricate relationship between oral health and overall cardiometabolic wellness.
One of his key projects involves the formulation of oral health products that intelligently balance the oral microbiome, rather than indiscriminately eliminating bacteria. This approach is grounded in research that highlights the importance of a healthy microbial community in preventing oral diseases and promoting cardiovascular health. By implementing strategic sales plans that replicate successful models in both national and international markets, William has driven significant growth and visibility for MyFitStrip's offerings.
His skills in account management, strategic planning, and public speaking have enabled him to effectively communicate the value of MyFitStrip’s products to healthcare professionals, including surgeons and wellness advocates. As a leader, William fosters a collaborative environment that encourages team leadership and innovation, ensuring that MyFitStrip remains at the cutting edge of healthcare solutions. His commitment to enhancing patient outcomes through evidence-based practices and advanced technology positions him as a thought leader in the intersection of oral health and cardiometabolic disease management.
