William Natalegawa currently serves as the Data Excellence Lead at PayPal, where he leverages his extensive expertise in marketing technology and product management to drive data-driven decision-making across the organization. With 15 years of experience, William has honed his skills in data management, business process...
William Natalegawa currently serves as the Data Excellence Lead at PayPal, where he leverages his extensive expertise in marketing technology and product management to drive data-driven decision-making across the organization. With 15 years of experience, William has honed his skills in data management, business process improvement, and the implementation of robust marketing tech stacks. His role involves capability consulting, where he collaborates with cross-functional teams to enhance operational efficiencies and optimize marketing strategies.
At PayPal, William is spearheading key projects aimed at refining data governance practices and enhancing the overall quality of data utilized for marketing initiatives. He is passionate about harnessing technology solutions to create customer-centric business models that not only meet stakeholder expectations but also deliver commercial success. His proficiency in tools such as Unica and Oracle, combined with his strong background in business analysis and intelligence, allows him to effectively manage large, complex teams while driving impactful results.
William’s commitment to continuous improvement is evident in his approach to operations, where he emphasizes best practices in data management and marketing technology. His leadership style fosters collaboration and innovation, empowering his team to explore new methodologies and technologies that can elevate PayPal's marketing capabilities. As a versatile marketing operations leader, William Natalegawa is dedicated to transforming data into actionable insights, ensuring that PayPal remains at the forefront of the digital payments industry.
