William Murphy is a seasoned Broadcast, Print, and Digital Media Marketing professional with an impressive 25-year track record in the industry. Currently serving as the Director of Creative Services at Tribune Media Connecticut, he plays a pivotal role in shaping the branding and marketing strategies...
William Murphy is a seasoned Broadcast, Print, and Digital Media Marketing professional with an impressive 25-year track record in the industry. Currently serving as the Director of Creative Services at Tribune Media Connecticut, he plays a pivotal role in shaping the branding and marketing strategies for the company’s diverse broadcast and digital properties, including WTIC-TV (FOX), WCCT-TV (CW), This TV, Antenna TV, foxct.com, and ct.com. His leadership extends to a dynamic creative team of 13 producers and artists, where he fosters an environment of innovation and collaboration to produce compelling on-air and print content that resonates with audiences across the Hartford/New Haven DMA.
Murphy's expertise in broadcast television and digital marketing has been instrumental in positioning Fox Connecticut News as the #1 late news program in the competitive Hartford/New Haven market. His strategic vision and execution were recognized when he was a finalist for the 2019 CW Apex Award for Best Fall Launch, and he previously earned the prestigious 2015 CW Apex Award for Affiliate of the Year, showcasing his ability to drive viewership and engagement. His accolades also include being named FOX Network Affiliate of the Year in 1995, underscoring his long-standing commitment to excellence in media marketing.
With a robust skill set that encompasses copywriting, video editing, and proficiency in tools like Adobe Director and Avid, Murphy adeptly navigates the evolving landscape of media. His comprehensive understanding of broadcast journalism and digital content creation positions him as a thought leader in the industry, continually pushing the envelope to deliver high-quality, engaging media experiences that captivate audiences and elevate brand presence.
