William Khury serves as the Director of Ecommerce at RPS Products, Inc. | BestAir, the largest manufacturer of air filters and humidification wicks in the USA. In this pivotal role, William leverages his extensive expertise in conversion optimization and digital marketing to drive substantial online...
William Khury serves as the Director of Ecommerce at RPS Products, Inc. | BestAir, the largest manufacturer of air filters and humidification wicks in the USA. In this pivotal role, William leverages his extensive expertise in conversion optimization and digital marketing to drive substantial online revenue growth through strategic partnerships with leading retail giants and ecommerce platforms, including Amazon.com and Walmart.com. With over 18 years of experience consulting for national brands with annual sales ranging from $25M to $50M, he has honed his skills in developing and implementing comprehensive digital marketing campaigns that resonate with consumers and enhance brand visibility.
At RPS Products, William is instrumental in crafting innovative ecommerce marketing strategies designed to optimize both direct and indirect revenue streams. His focus on increasing new customer acquisition is complemented by his ability to collaborate cross-functionally with internal departments, including Operations and Product Development, ensuring that marketing initiatives align seamlessly with overall business objectives. As a Google Certified expert, he employs advanced web analytics and project management techniques to analyze performance metrics and refine strategies, ensuring continuous improvement and adaptability in a rapidly evolving digital landscape.
William's leadership and strategic vision have positioned RPS Products as a formidable player in the ecommerce space, enabling the company to capitalize on emerging trends and consumer behaviors. His proficiency in paid social media advertising and responsive web design further enhances the effectiveness of marketing campaigns, driving traffic and conversions across multiple channels. Under his guidance, RPS Products is not only meeting but exceeding its ecommerce goals, solidifying its reputation as a leader in the industry.
