William Breslow is a seasoned entrepreneur and marketing/sales promotion executive with over three decades of experience in product and category marketing. As the Founder and Principal of TechScholar LLC, he has successfully leveraged his extensive background to create a cloud-based Product Sales Training application that...
William Breslow is a seasoned entrepreneur and marketing/sales promotion executive with over three decades of experience in product and category marketing. As the Founder and Principal of TechScholar LLC, he has successfully leveraged his extensive background to create a cloud-based Product Sales Training application that revolutionizes how manufacturers and distributors approach training and onboarding. TechScholar is designed to empower educational campuses that focus on equipping geographically dispersed sales teams with the knowledge and skills they need to excel in a competitive marketplace.
Under Breslow’s leadership, TechScholar has become a pivotal resource for organizations looking to enhance their sales effectiveness through innovative training solutions. The platform integrates blended learning methodologies, ensuring that users benefit from a comprehensive educational experience that combines traditional learning with digital content management. This approach not only streamlines the onboarding process but also incentivizes ongoing education, fostering a culture of continuous improvement among sales professionals.
Prior to founding TechScholar, Breslow established Strategic Direct in 1993, which initially focused on direct mail marketing programs for major consumer packaged goods manufacturers and regional grocery chains. Over the years, he adeptly transformed the company into a full-service marketing and sales promotion agency, showcasing his ability to adapt to changing market dynamics and client needs. His expertise spans business development, sales management, and strategic marketing, making him a valuable asset to any organization seeking to enhance its marketing capabilities and drive sales growth. Breslow’s commitment to innovation and excellence continues to shape the future of sales training in the industry.
