William Bernhard is a seasoned Product Design Leader with over two decades of experience, currently serving as the Senior UX Manager at Staples. In this pivotal role, he leads a talented team of designers focused on enhancing the shopping cart experience, subscriptions, and the printing...
William Bernhard is a seasoned Product Design Leader with over two decades of experience, currently serving as the Senior UX Manager at Staples. In this pivotal role, he leads a talented team of designers focused on enhancing the shopping cart experience, subscriptions, and the printing suite. His work is crucial in shaping the user experience for both staples.com, the consumer-oriented platform, and staplesadvantage.com, which caters to business clients. By leveraging his expertise in user-centered design and interaction design, William ensures that every touchpoint is intuitive and engaging, ultimately driving customer satisfaction and loyalty.
Under William's leadership, the design team is not only focused on immediate user needs but is also committed to long-term strategic initiatives. He is spearheading efforts to reshape the design process, fostering a culture of design thinking that encourages collaboration and innovation. This approach has enabled the team to tackle complex challenges related to administrative and equipment leasing features, ensuring that these functionalities are seamlessly integrated into the overall user experience.
William's extensive background includes significant contributions to high-impact projects such as the enhancements made to PitchBook's search tools, which are utilized by over 50% of its user base. His proficiency in data visualization and business strategy allows him to align design objectives with broader organizational goals, ensuring that the user experience not only meets but exceeds expectations. With a strong foundation in wireframing and mobile applications, William is adept at translating complex requirements into user-friendly interfaces that resonate with diverse audiences. His commitment to excellence and innovation positions him as a key driver of success at Staples, where he continues to push the boundaries of what is possible in UX design.
