Willem Saegher serves as the Vice President of Sales for North America at THEO Technologies, where he plays a pivotal role in navigating the rapidly evolving landscape of the video and technology industry. With a keen understanding of the shift from traditional linear TV to...
Willem Saegher serves as the Vice President of Sales for North America at THEO Technologies, where he plays a pivotal role in navigating the rapidly evolving landscape of the video and technology industry. With a keen understanding of the shift from traditional linear TV to on-demand consumption, Willem leverages his extensive expertise in broadcast media sales and over-the-top (OTT) solutions to drive growth and innovation within the company. Under his leadership, the North America sales department is not only focused on achieving ambitious sales targets but is also dedicated to fostering long-term relationships with key accounts across various segments.
Willem’s strategic vision has been instrumental in overseeing key projects that enhance THEO Technologies' offerings, particularly in the realm of HLS (HTTP Live Streaming) and the company’s flagship product, THEOlive. His ability to identify market trends and adapt sales strategies accordingly has positioned THEO as a leader in the streaming technology space. By utilizing his skills in international sales and effective communication, Willem ensures that his team is equipped to present compelling sales pitches that resonate with clients and stakeholders alike.
In addition to managing day-to-day operations, Willem emphasizes the importance of data-driven decision-making, utilizing tools like Microsoft Excel to provide detailed and accurate sales forecasts. His commitment to excellence and innovation not only drives the success of the North America sales team but also contributes to the overall growth and reputation of THEO Technologies in a competitive market. As the industry continues to evolve, Willem remains at the forefront, guiding his team through the complexities of the digital landscape and ensuring that THEO Technologies remains a trusted partner for its clients.
