Wilko Van Iperen serves as the Head of Digital at BNNVARA, a prominent multi-channel media company in the Netherlands, where he plays a pivotal role in shaping the organization’s online strategy. With a wealth of experience in digital media, innovation, and research and development, Wilko...
Wilko Van Iperen serves as the Head of Digital at BNNVARA, a prominent multi-channel media company in the Netherlands, where he plays a pivotal role in shaping the organization’s online strategy. With a wealth of experience in digital media, innovation, and research and development, Wilko is driven by a passion for change and improvement, leveraging data and insights to enhance the company’s digital footprint. His leadership is characterized by a collaborative approach, effectively guiding talented teams across three key sub-departments: Data, Content Strategy, and Interactive Media.
Under his stewardship, the Data team has become instrumental in providing actionable insights that empower BNNVARA to optimize its performance and audience engagement. By harnessing analytics, Wilko ensures that the media platform evolves continuously, aligning with the dynamic needs of viewers and the competitive landscape. His expertise in business development and digital media allows him to navigate complex and politically charged environments, balancing the diverse interests of stakeholders while driving innovation.
Wilko’s commitment to creativity and public relations enhances BNNVARA’s ability to connect with its audience, fostering a vibrant community around its content. His background in sociology enriches his understanding of audience behavior, enabling the company to tailor its offerings effectively. As he leads initiatives that integrate cutting-edge technology with compelling storytelling, Wilko Van Iperen exemplifies the forward-thinking leadership necessary to thrive in today’s digital media landscape.
