Whitney Cypes serves as the Vice President of Global Marketing at ZimVie Dental, where she leads a dynamic and multifaceted Global Strategic Marketing team. With a robust background in both upstream and downstream marketing, Whitney excels at orchestrating collaborative efforts across various departments, including R&D,...
Whitney Cypes serves as the Vice President of Global Marketing at ZimVie Dental, where she leads a dynamic and multifaceted Global Strategic Marketing team. With a robust background in both upstream and downstream marketing, Whitney excels at orchestrating collaborative efforts across various departments, including R&D, sales, customer support, quality assurance, regulatory affairs, and medical teams. Her ability to unify these diverse functions is pivotal in driving product development strategies that resonate with healthcare professionals (HCPs) and ultimately enhance patient outcomes.
Under Whitney's leadership, ZimVie Dental has embarked on several key projects aimed at revolutionizing dental solutions through innovative product management and customer engagement strategies. Her expertise in digital marketing and brand development has been instrumental in launching cutting-edge campaigns that not only elevate brand visibility but also foster deeper connections with customers. By leveraging her extensive knowledge of the pharmaceutical and biotechnology industries, Whitney ensures that ZimVie remains at the forefront of market trends and regulatory standards, including compliance with U.S. Food and Drug Administration (FDA) guidelines.
Whitney's strategic vision extends to business development initiatives that align with ZimVie’s growth objectives. Her commitment to team leadership and sales force development empowers her team to navigate the complexities of global operations effectively. As a result, ZimVie Dental is well-positioned to capitalize on emerging opportunities in the dental market, driving revenue generation while maintaining a steadfast focus on delivering exceptional value to patients and healthcare providers alike.
