Wesley Farris serves as the Vice President of Product at Digilant, where he plays a pivotal role in shaping the company’s digital advertising strategies and driving innovative product development. With over 11 years of experience in the digital advertising landscape, Wesley has honed his expertise...
Wesley Farris serves as the Vice President of Product at Digilant, where he plays a pivotal role in shaping the company’s digital advertising strategies and driving innovative product development. With over 11 years of experience in the digital advertising landscape, Wesley has honed his expertise in go-to-market (GTM) strategy, product management, and partnership development. His current role involves managing media partnerships and overseeing the sales engineering departments, where he leads a team of subject matter experts dedicated to enhancing sales performance in collaboration with account executives.
Wesley’s strategic vision is instrumental in negotiating favorable terms with preferred media and data partners, ensuring that Digilant remains at the forefront of the industry. His analytical skills and deep understanding of online advertising dynamics empower him to craft data-driven marketing strategies that resonate with clients and drive measurable results. By working closely with the marketing and growth teams, Wesley helps define Digilant's messaging and positioning in a competitive marketplace, ensuring that the company effectively communicates its value proposition to potential clients.
His adaptability and quick learning ability have made him a key player in navigating the ever-evolving digital media landscape. Wesley’s commitment to fostering strong partnerships and delivering impactful advertising solutions has not only contributed to Digilant’s growth but has also established him as a thought leader in the digital advertising space. As he continues to leverage his skills in analytics, display advertising, and data management, Wesley is poised to lead Digilant into its next phase of innovation and success.
