Wendy Olson is a seasoned communications professional with over 20 years of experience, currently serving as the Director of Corporate Communications at Breakthru Beverage Group (BBG). In her pivotal role, Wendy is instrumental in shaping and executing a comprehensive communications strategy that not only enhances...
Wendy Olson is a seasoned communications professional with over 20 years of experience, currently serving as the Director of Corporate Communications at Breakthru Beverage Group (BBG). In her pivotal role, Wendy is instrumental in shaping and executing a comprehensive communications strategy that not only enhances the company’s narrative but also engages and inspires employees across various levels. Her expertise in strategic communications and media relations is vital as she navigates the complexities of both internal and external communications, ensuring that BBG's vision and growth agenda resonate with key stakeholders.
Wendy's current projects include spearheading initiatives that elevate BBG's thought leadership within the beverage industry, focusing on innovative marketing communications that highlight the company’s commitment to excellence and sustainability. She is adept at leveraging digital communications and social media platforms to amplify BBG's brand presence, while also managing reputation and brand management efforts that are crucial in today’s competitive landscape.
Additionally, Wendy plays a key role in crisis communications, preparing the organization to respond effectively to potential challenges and safeguarding its reputation. Her leadership in coordinating special events and trade shows further showcases her ability to create impactful experiences that strengthen relationships with partners and customers alike. With a strong foundation in public affairs and nonprofit communications, Wendy Olson continues to drive Breakthru Beverage Group's narrative forward, ensuring that the company remains a leader in the industry while fostering a culture of engagement and innovation among its associates.
