Wendy Mason serves as the Director of Strategic Accounts at Handgards, where she leverages her extensive background in the food and beverage industry to drive significant sales growth and foster strategic partnerships. With a Bachelor of Business Administration from Averett University, Wendy combines her academic...
Wendy Mason serves as the Director of Strategic Accounts at Handgards, where she leverages her extensive background in the food and beverage industry to drive significant sales growth and foster strategic partnerships. With a Bachelor of Business Administration from Averett University, Wendy combines her academic foundation with practical expertise in account management, market planning, and business development. In her current role, she is instrumental in developing strategic business positions for Group Purchasing Organizations (GPOs) and select National Accounts, ensuring that Handgards remains competitive and responsive to market demands.
Wendy's leadership is particularly evident in her coordination of national shows and events for strategic accounts, where she showcases Handgards’ innovative products and solutions. Her adeptness in forecasting and pricing strategies allows her to navigate complex income statements and P&L management, ensuring that each partnership is not only beneficial but also sustainable. By focusing on key account management, Wendy cultivates long-term relationships that are pivotal for brand loyalty and market penetration.
Currently, she is spearheading several key projects aimed at enhancing Handgards' visibility and market share within the food service sector. Her skills in branding and consumer products enable her to create impactful marketing strategies that resonate with clients and end-users alike. As she continues to drive initiatives that align with industry trends, Wendy remains committed to delivering exceptional value to her clients, solidifying her role as a vital asset to Handgards and the broader food and beverage landscape.
