Wendy Fischnaller is a distinguished leader in the realm of tax technology, currently serving as the Senior Director of Go-To-Market (GTM) Strategy at Fonoa, a dynamic FinTech startup that has garnered significant attention with its Series B funding. In her pivotal role, Wendy is at...
Wendy Fischnaller is a distinguished leader in the realm of tax technology, currently serving as the Senior Director of Go-To-Market (GTM) Strategy at Fonoa, a dynamic FinTech startup that has garnered significant attention with its Series B funding. In her pivotal role, Wendy is at the forefront of shaping Fonoa's strategic initiatives, leveraging her extensive expertise in indirect tax solutions to drive growth and innovation. With a proven track record of successfully launching transformative tax technology solutions, including her key contributions to the market introduction of Sabrix (now part of Thomson Reuters OneSource), Wendy brings over two decades of experience in implementing comprehensive transformation programs across diverse industries.
At Fonoa, Wendy is instrumental in developing and executing go-to-market strategies that resonate with a broad spectrum of clients in the digital goods and services and physical services sectors. Her deep understanding of enterprise resource planning (ERP) systems, combined with her skills in sales enablement and solution architecture, allows her to effectively bridge the gap between complex tax regulations and user-friendly technology solutions. Wendy's leadership in cross-functional teams ensures that Fonoa's offerings are not only robust but also tailored to meet the unique needs of clients operating in over 100 countries.
As Fonoa continues to expand its impressive customer base, Wendy's commitment to process improvement and her expertise in managing requests for proposals (RFPs) position her as a key player in the company's growth trajectory. Her passion for tax technology and her strategic vision are driving forces behind Fonoa's mission to simplify indirect tax compliance for businesses worldwide, making her an invaluable asset to the organization and the industry at large.
