Wendy Conway is a seasoned Marketing Consultant at Silver Path Holdings, where she leverages her extensive experience in B2B SaaS marketing to drive impactful strategies for early-stage startups. With a proven track record from her tenure at iPass, Wendy has honed her expertise in partner...
Wendy Conway is a seasoned Marketing Consultant at Silver Path Holdings, where she leverages her extensive experience in B2B SaaS marketing to drive impactful strategies for early-stage startups. With a proven track record from her tenure at iPass, Wendy has honed her expertise in partner marketing, go-to-market strategies, and content development. At Silver Path, she plays a pivotal role in shaping the marketing function for nascent companies, ensuring they maximize their limited resources while effectively reaching their target audiences.
Currently, Wendy is overseeing the marketing initiatives for a niche community platform that Silver Path is incubating. This involves a multifaceted approach that includes the development of compelling marketing materials, conducting thorough market and qualitative research, and meticulously planning the pilot launch. Her ability to identify and prioritize key marketing activities has been instrumental in establishing a robust framework that supports growth and engagement.
Wendy's leadership skills shine as she guides teams through the complexities of marketing operations and sales automation, fostering an environment of collaboration and innovation. Her strategic insights into product launches and event marketing further enhance her capability to drive results in dynamic and competitive landscapes. With her deep understanding of venture capital and the SaaS ecosystem, Wendy is not only a consultant but a valuable partner in navigating the challenges and opportunities that early-stage startups face. Through her work at Silver Path Holdings, she continues to empower businesses to build strong marketing foundations that pave the way for sustainable success.
