Wendi Horcos is a dynamic Co-Founder of SA Braai, a specialty food brand that has quickly gained recognition in the consumer packaged goods (CPG) industry for its innovative approach to traditional South African cuisine. With 18 years of diverse experience in business, Wendi brings a...
Wendi Horcos is a dynamic Co-Founder of SA Braai, a specialty food brand that has quickly gained recognition in the consumer packaged goods (CPG) industry for its innovative approach to traditional South African cuisine. With 18 years of diverse experience in business, Wendi brings a wealth of expertise in product development, marketing, and sales enablement to her role. At SA Braai, she is not only the driving force behind the brand's strategic vision but also plays a pivotal role in the manufacturing process, ensuring that each product meets the highest quality standards.
Wendi's passion for culinary excellence is matched by her commitment to fostering customer loyalty through effective learning initiatives. She leverages her skills in facilitation and sales coaching to train her team, empowering them to deliver exceptional customer experiences. Her strategic partnerships within the industry have enabled SA Braai to expand its market reach, while her keen insights into competitive analysis and multi-channel marketing have positioned the brand as a leader in its niche.
Currently, Wendi is spearheading key projects that focus on innovative product launches and sustainable sourcing practices, aligning with consumer trends towards health and wellness. Her adeptness in planning, budgeting, and forecasting ensures that SA Braai remains agile and responsive to market demands. As a passionate advocate for South African culture, Wendi is dedicated to sharing the rich flavors of her heritage with a global audience, making SA Braai not just a brand, but a celebration of community and tradition.
