Wei-Kung Lin serves as the Vice President of Global After School at LEGO Education, where he plays a pivotal role in shaping the future of educational experiences for children in key Asian markets, including China, Japan, and Korea. With a robust background in the luxury...
Wei-Kung Lin serves as the Vice President of Global After School at LEGO Education, where he plays a pivotal role in shaping the future of educational experiences for children in key Asian markets, including China, Japan, and Korea. With a robust background in the luxury industry, encompassing sectors such as Watch & Jewelry, Fashion, and Luggage, Wei-Kung leverages his extensive expertise in retail operations, branding strategy, and P&L management to drive innovative afterschool programs that resonate with diverse market demands.
In his current role, Wei-Kung is a representative on the Global Leadership team, where he spearheads the development of LEGO Education's afterschool business. He has successfully built a comprehensive afterschool product portfolio tailored to meet the unique educational needs of each market. His strategic vision led to the establishment of a global afterschool team of 30 professionals across China, Korea, Japan, and Denmark, fostering collaboration and knowledge sharing among regions to enhance program effectiveness.
Wei-Kung's commitment to brand repositioning is evident through his initiatives to introduce new concepts of learning that align with LEGO Education’s mission of inspiring creativity and critical thinking in children. His fluency in English and Mandarin, combined with his skills in business development, wholesale, and brand management, positions him as a dynamic leader capable of navigating the complexities of emerging markets. As he continues to innovate within the educational landscape, Wei-Kung remains dedicated to creating engaging learning environments that empower the next generation of learners.
