Wee Aw is a seasoned Senior Vice President at Crystal Jade Culinary Concepts, bringing a wealth of experience and expertise to the food and beverage industry. With a robust background in operations management and a proven track record of success, Wee has played a pivotal...
Wee Aw is a seasoned Senior Vice President at Crystal Jade Culinary Concepts, bringing a wealth of experience and expertise to the food and beverage industry. With a robust background in operations management and a proven track record of success, Wee has played a pivotal role in elevating the brand's reputation and operational excellence. Under his leadership, Crystal Jade Golden Palace achieved the prestigious 1-Star Michelin award in 2016, a testament to his commitment to quality and innovation in culinary experiences.
In his current role, Wee collaborates closely with the COO to oversee local and international operations across 11 countries, ensuring that each outlet maintains the highest standards of service and product quality. His responsibilities span various departments, including Procurement, Franchise Management, Training, and Real Estate, where he implements strategic initiatives that drive efficiency and profitability. His expertise in budgeting and financial management allows him to optimize resources effectively, ensuring that each location operates within its financial parameters while still delivering exceptional dining experiences.
Wee's strong business development acumen is complemented by his technical background, holding a Bachelor of Science in Electrical and Electronics Engineering. This unique combination of skills enables him to leverage technology and data analytics in enhancing operational processes and customer engagement strategies. A champion of team building and brand management, Wee fosters a culture of excellence and collaboration within his teams, empowering them to achieve their goals and contribute to the overarching vision of Crystal Jade Culinary Concepts. His proficiency in HACCP, merchandising, and sales management further solidifies his position as a leader in the fast-moving consumer goods (FMCG) sector, driving the brand's growth and sustainability in a competitive market.
