Wayne Lawler currently serves as the Vice President of Creative at Octane Marketing, where he leverages over a decade of experience in graphic design, print, and digital marketing to drive innovative client campaigns. Since earning his BA in Digital Animation, Wayne has honed his expertise...
Wayne Lawler currently serves as the Vice President of Creative at Octane Marketing, where he leverages over a decade of experience in graphic design, print, and digital marketing to drive innovative client campaigns. Since earning his BA in Digital Animation, Wayne has honed his expertise across various roles within the industry, allowing him to develop a comprehensive understanding of both the creative and strategic aspects of marketing. At Octane, he is responsible for overseeing the entire creative process—from initial conceptualization to the final deliverables—ensuring that each campaign adheres to strict branding guidelines while meeting tight deadlines and budget constraints.
Wayne excels in managing a dynamic team of designers, fostering a collaborative environment that encourages creative exploration and technical growth. His leadership is characterized by a commitment to constructive feedback, which not only enhances individual performance but also elevates the overall quality of the team's output. His proficiency in web design and development, combined with his skills in typography, style guides, and brand management, enables him to create cohesive and impactful marketing materials that resonate with target audiences.
One of Wayne's key projects at Octane involved the successful launch of a multi-channel marketing campaign for a high-profile client, where he utilized his expertise in wide format printing and video production tools like After Effects and Final Cut Pro. This project not only showcased his ability to deliver high-quality results under pressure but also reinforced his reputation as a forward-thinking leader in the creative marketing space. Wayne's passion for innovation and his relentless pursuit of excellence continue to drive Octane Marketing's success in an ever-evolving industry.
