Wayne Hartunian serves as the Chief Operating Officer at Origen Holistic Spirits, where he plays a pivotal role in shaping the company's vision and operational strategy. With a robust background in the Consumer Packaged Goods (CPG) industry, particularly within the Packaged Foods and Luxury Spirits...
Wayne Hartunian serves as the Chief Operating Officer at Origen Holistic Spirits, where he plays a pivotal role in shaping the company's vision and operational strategy. With a robust background in the Consumer Packaged Goods (CPG) industry, particularly within the Packaged Foods and Luxury Spirits sectors, Wayne leverages his extensive expertise in brand development and strategic leadership to drive growth and innovation. At Origen, he collaborates closely with actor and environmental advocate Woody Harrelson to create a unique brand that harmonizes science, nature, and artisanal distillation.
Under Wayne's guidance, Origen has embarked on several key projects aimed at redefining the luxury spirits market. His strategic approach focuses on developing holistic products that resonate with health-conscious consumers while maintaining the highest standards of quality and craftsmanship. By employing effective brand positioning strategies and innovative marketing techniques, Wayne has successfully elevated Origen's profile within the competitive beverage industry. His commitment to sustainability and ethical practices not only aligns with the brand's core values but also appeals to a growing demographic of environmentally aware consumers.
Wayne's leadership style fosters a culture of collaboration and creativity, empowering his team to explore new avenues for growth and product development. His proficiency in advertising and brand strategy has been instrumental in establishing Origen as a lifestyle brand that transcends traditional spirits, appealing to a diverse audience seeking premium, health-oriented options. As he continues to navigate the evolving landscape of the luxury goods market, Wayne remains dedicated to exceeding sales, share, and profit targets while championing the principles of sustainability and innovation at Origen Holistic Spirits.
