Walter Sheppard is a seasoned entrepreneur and Co-Founder of Canterra, a licensed cannabis retailer in New York, where he leverages his extensive experience in the restaurant industry to navigate the complexities of the burgeoning cannabis market. With a strong background as a Multi Unit Owner/Operator,...
Walter Sheppard is a seasoned entrepreneur and Co-Founder of Canterra, a licensed cannabis retailer in New York, where he leverages his extensive experience in the restaurant industry to navigate the complexities of the burgeoning cannabis market. With a strong background as a Multi Unit Owner/Operator, Walter brings a wealth of knowledge in financial management and capital deployment, essential for optimizing operations in a highly regulated industry. His expertise in operations management is pivotal as Canterra seeks to establish itself as a leader in the cannabis retail space, focusing on delivering exceptional customer experiences while ensuring compliance with state regulations.
At Canterra, Walter is spearheading key projects aimed at enhancing operational efficiency and expanding the brand's footprint. His skills in sales and event planning are instrumental in crafting engaging marketing strategies that resonate with a diverse clientele. By utilizing social media and targeted marketing campaigns, he effectively communicates Canterra's unique value proposition, fostering a strong community presence and customer loyalty.
Walter’s commitment to team building is evident in his approach to staff training and development, ensuring that every team member embodies Canterra's core values of quality and service. His proficiency in cash management and long-term care insurance further supports the financial health of the business, allowing Canterra to thrive in a competitive landscape. As the cannabis industry continues to evolve, Walter Sheppard's leadership and strategic vision position Canterra for sustained growth and innovation, making him a key player in shaping the future of cannabis retail in New York.
