Walter Coffey is a seasoned Midmarket Account Director at Yelp, where he leverages over 25 years of extensive experience in media, advertising, marketing, and sales to drive revenue growth and foster client relationships. In his current role, Walter plays a pivotal part in Yelp's mission...
Walter Coffey is a seasoned Midmarket Account Director at Yelp, where he leverages over 25 years of extensive experience in media, advertising, marketing, and sales to drive revenue growth and foster client relationships. In his current role, Walter plays a pivotal part in Yelp's mission to connect consumers with exceptional local businesses, utilizing a comprehensive understanding of digital media and marketing communications to deliver tailored solutions that resonate with clients. His strategic approach to solution sales has been instrumental in elevating Yelp's business from $600k to an impressive $900k, showcasing his ability to identify new business opportunities and effectively up-sell existing clients.
Walter's expertise extends to mobile advertising and marketing, where he employs analytical skills to optimize campaigns and enhance customer engagement. His proficiency in cost per click strategies and programmatic media buying allows him to craft compelling marketing solutions that not only meet but exceed client expectations. By harnessing market research insights and CRM tools, Walter ensures that every client interaction is data-driven and results-oriented, ultimately positioning Yelp as a leader in the local business landscape.
As a growth accelerator and difference maker, Walter is committed to empowering businesses to thrive in an increasingly competitive environment. His passion for understanding consumer motivations and behaviors enables him to create impactful marketing strategies that drive transactions and foster long-term partnerships. Through his leadership and innovative thinking, Walter Coffey continues to make significant contributions to Yelp's success and the broader advertising industry.
