Viviane Raguso serves as the Director of CRM at Conn's HomePlus, where she leverages her extensive experience in marketing operations and lifecycle marketing to drive customer engagement and retention. In her current role, Viviane is at the forefront of developing and executing strategic promotional and...
Viviane Raguso serves as the Director of CRM at Conn's HomePlus, where she leverages her extensive experience in marketing operations and lifecycle marketing to drive customer engagement and retention. In her current role, Viviane is at the forefront of developing and executing strategic promotional and lifecycle campaigns across addressable channels, including email and SMS. Her expertise in customer acquisition and direct marketing enables her to champion innovative approaches that enhance customer segmentation and optimize file health. By implementing advanced personalization techniques, she aligns campaign performance with Conn's overarching business objectives, ensuring that each interaction resonates with the target audience.
Viviane's proficiency in marketing automation and analytics allows her to harness data-driven insights to refine strategies continuously. She collaborates seamlessly with cross-functional teams, utilizing performance metrics to improve marketing processes and deliver impactful results. Her experience with tools like Unica Affinium Campaign further enhances her ability to manage complex campaigns effectively, ensuring that they are not only efficient but also tailored to meet the unique needs of Conn's diverse customer base.
Key projects under Viviane's leadership have included the rollout of innovative retention strategies that have significantly improved customer loyalty and lifetime value. By focusing on both acquisition and retention, she has established a holistic approach to CRM that drives sustainable growth for Conn's HomePlus. With a proven track record of increasing operational efficiency and delivering measurable outcomes, Viviane Raguso is a pivotal force in shaping the future of customer relationship management within the retail sector.
