Vivian Zhang currently serves as the Lead of Social Communication at 美国玛氏公司, where she expertly manages a diverse portfolio of iconic brands, including Dove, Snickers, M&M's, and Cuixiangmi. With a proven track record of overseeing large-scale marketing projects, Vivian has consistently delivered exceptional results, earning...
Vivian Zhang currently serves as the Lead of Social Communication at 美国玛氏公司, where she expertly manages a diverse portfolio of iconic brands, including Dove, Snickers, M&M's, and Cuixiangmi. With a proven track record of overseeing large-scale marketing projects, Vivian has consistently delivered exceptional results, earning numerous accolades such as the prestigious Effie and Shanghai International Advertising Awards. Her strategic vision and ability to navigate complex marketing landscapes have positioned her as a key player in the industry.
In her role, Vivian is responsible for developing and executing comprehensive branding and communication strategies that resonate with consumers and drive engagement across multiple platforms. She collaborates closely with the D-com team to implement integrated communication plans that not only enhance brand visibility but also effectively drive traffic to digital platforms. Her innovative approach to marketing models has led to successful new product launches (NPD), where she continuously creates compelling narratives that align with consumer insights and cultural trends.
Vivian's expertise in customer insight, strategic planning, and brand positioning allows her to craft targeted campaigns that reflect the nuances of Chinese culture and embrace cultural diversity. By leveraging her skills in creative strategy and competitive analysis, she ensures that each brand under her stewardship not only meets market demands but also stands out in a crowded marketplace. As a thought leader in social communication, Vivian Zhang is dedicated to pushing the boundaries of marketing excellence and fostering meaningful connections between brands and consumers.
