Vivian Reagan currently serves as the Account Director for Portfolio & ECM at Bread Financial, where she leverages her extensive experience in marketing, product development, and project management to drive strategic initiatives that enhance client relationships and optimize portfolio performance. With over 25 years in...
Vivian Reagan currently serves as the Account Director for Portfolio & ECM at Bread Financial, where she leverages her extensive experience in marketing, product development, and project management to drive strategic initiatives that enhance client relationships and optimize portfolio performance. With over 25 years in the financial services sector, Vivian has honed her expertise in multi-channel marketing and strategic planning, enabling her to effectively navigate the complexities of both high-growth credit card corporations and niche market players.
In her current role, Vivian is instrumental in leading key projects that focus on revenue growth and risk mitigation, ensuring that Bread Financial remains competitive in a rapidly evolving marketplace. Her bilingual proficiency enhances her ability to connect with diverse client bases, fostering stronger partnerships and facilitating effective communication across teams. Vivian’s adeptness in direct mail marketing and product management has been pivotal in launching innovative marketing campaigns that resonate with target audiences, driving customer engagement and loyalty.
Vivian’s results-driven approach is complemented by her superior analytical and organizational skills, which she employs to identify market trends and develop actionable strategies that align with corporate objectives. As a team builder, she cultivates a collaborative environment that empowers her colleagues to excel, ultimately contributing to the overall profitability of the organization. Through her leadership at Bread Financial, Vivian continues to set benchmarks for success, positioning the company as a leader in the credit and banking industry.
