Vivian Lau serves as the Head of Research at Clay, where she leverages her extensive 15 years of experience in insights and user research to drive innovation and product development within the collaborative design platform. Under her leadership, Clay is transforming the way creative teams...
Vivian Lau serves as the Head of Research at Clay, where she leverages her extensive 15 years of experience in insights and user research to drive innovation and product development within the collaborative design platform. Under her leadership, Clay is transforming the way creative teams deliver 3D assets, making the process faster and more efficient. Vivian's expertise lies in building and scaling impactful research teams, particularly in early-stage startups and new verticals at high-growth tech companies. She is adept at employing a diverse range of research methodologies, including marketing research, quantitative and qualitative analysis, and usability testing, to inform product strategy and enhance user experience.
At Clay, Vivian is currently spearheading several key projects aimed at refining user engagement and optimizing the platform's functionality. By conducting in-depth contextual inquiries and leveraging her background in sociology, she ensures that the design process is deeply rooted in user needs and behaviors. Her collaborative approach fosters an environment where cross-functional teams can thrive, ultimately driving growth and innovation. Vivian is also passionate about translating complex research findings into actionable insights that shape go-to-market strategies, ensuring that Clay not only meets but anticipates the evolving demands of creative professionals. With a strong belief in the power of research to inform design and strategy, Vivian is committed to enhancing the user experience and positioning Clay as a leader in the creative technology space.
