Vivek Mishra currently serves as the National Retail Operations Head for FOFO at TKIL (DIGI WORLD), one of India’s leading consumer durable retail chains under the Videocon umbrella. Since joining the organization as Business Head for PAN India, Vivek has demonstrated remarkable leadership and strategic...
Vivek Mishra currently serves as the National Retail Operations Head for FOFO at TKIL (DIGI WORLD), one of India’s leading consumer durable retail chains under the Videocon umbrella. Since joining the organization as Business Head for PAN India, Vivek has demonstrated remarkable leadership and strategic acumen, propelling him to his current role in November 2017. His expertise lies in overseeing the complete spectrum of business operations, focusing on enhancing operational success within the retail and franchise sectors.
Vivek's approach is deeply rooted in his belief that business is fundamentally about managing human relationships. This ideology has enabled him to cultivate strong partnerships and foster teamwork, which are vital in navigating the complexities of the consumer durable market. Under his guidance, TKIL has made significant strides in market penetration and expansion, effectively positioning the brand as a formidable player in the industry.
His key projects often revolve around innovative branding strategies and operational efficiencies, leveraging his analytical skills to drive competitive analysis and market research. With a strong foundation in business development, management information systems (MIS), and customer relationship management (CRM), Vivek is adept at managing distributed teams and ensuring that every branch aligns with the overarching business goals. His ambition and creativity have not only contributed to TKIL’s growth but have also set a benchmark for excellence in retail operations across the sector.
