As the Head of Digital & Growth Marketing at Finity, Vishvender Singh is at the forefront of transforming customer acquisition strategies in the fintech landscape. With a robust background in driving innovative marketing initiatives, he plays a pivotal role in enhancing Fisdom’s mission to make...
As the Head of Digital & Growth Marketing at Finity, Vishvender Singh is at the forefront of transforming customer acquisition strategies in the fintech landscape. With a robust background in driving innovative marketing initiatives, he plays a pivotal role in enhancing Fisdom’s mission to make personal finance intuitive and accessible for millions across India. Under his leadership, the marketing team has successfully launched key projects that leverage advanced analytics and customer relationship management (CRM) tools, ensuring that every customer journey is optimized for engagement and conversion.
Vishvender's expertise spans a wide array of digital marketing channels, including mobile marketing, content marketing, and display advertising. He has spearheaded campaigns that utilize Google AdWords and Facebook Ads to reach targeted audiences effectively, resulting in significant growth in user acquisition and retention. His strategic approach to marketing automation has streamlined processes, allowing the team to focus on creating compelling content that resonates with both business-to-consumer (B2C) and business-to-business-to-consumer (B2B2C) segments.
With a keen eye on industry trends and consumer behavior, Vishvender continuously explores innovative strategies to enhance Fisdom’s partnership network, which currently boasts 20 strong alliances with some of the largest public sector organizations. His commitment to driving growth through data-driven insights and creative marketing solutions has positioned Finity as a leader in the fintech space, making him a vital asset to the organization and a thought leader in the industry.
