Viral Khajuria currently serves as a Principal Architect in Data Analytics at Yahoo, where he leverages over two decades of extensive experience to drive innovation and enhance digital advertising effectiveness. His expertise lies at the intersection of technology and advertising, particularly within the AdTech and...
Viral Khajuria currently serves as a Principal Architect in Data Analytics at Yahoo, where he leverages over two decades of extensive experience to drive innovation and enhance digital advertising effectiveness. His expertise lies at the intersection of technology and advertising, particularly within the AdTech and Finance sectors. Viral is renowned for his ability to lead high-performing engineering teams, architect scalable solutions, and deliver exceptional results in fast-paced environments.
In his current role, Viral has been instrumental in the development of the Ads Inflight Sales & Optimization platform, which plays a critical role in the Closed Loop Offline Measurement product. This core component of Campaign Insights generates invaluable signals and metrics that allow advertisers to assess the return on investment (ROI) on ad spend and optimize campaigns based on offline conversions. By utilizing near real-time data, Viral’s team can evaluate early campaign performance, enabling advertisers to make informed decisions and adjustments that enhance overall campaign effectiveness.
Viral’s technical acumen is underscored by his proficiency in Big Data Analytics, Hadoop, and distributed systems, alongside his strong foundation in software development and engineering. His command of databases and operating systems such as Linux and Unix further complements his skill set, allowing him to architect robust solutions that meet the evolving needs of the digital advertising landscape. Passionate about leveraging technology for revenue growth, Viral continues to push the boundaries of what is possible in data analytics, ensuring that Yahoo remains at the forefront of the AdTech industry.
