Vincent Peron serves as the Head of International Growth at Surfshark, a rapidly expanding European unicorn in the cybersecurity space. With a proven track record in driving international growth for startups, Vincent is at the forefront of implementing innovative strategies that propel Surfshark's brand presence...
Vincent Peron serves as the Head of International Growth at Surfshark, a rapidly expanding European unicorn in the cybersecurity space. With a proven track record in driving international growth for startups, Vincent is at the forefront of implementing innovative strategies that propel Surfshark's brand presence across global markets. His expertise in both brand and performance marketing allows him to seamlessly blend online and offline marketing tactics, ensuring a comprehensive approach to user acquisition.
At Surfshark, Vincent leads high-performing, cross-functional teams that are dedicated to maximizing the effectiveness of multi-million euro marketing budgets. His strategic oversight encompasses a wide array of marketing channels, including search engine marketing (SEM), content marketing, paid social media, influencer partnerships, and search engine optimization (SEO). Additionally, he leverages traditional marketing avenues such as TV sponsorships, out-of-home (OOH) advertising, and print campaigns to enhance brand visibility and drive user engagement.
Vincent's commitment to fostering a data-driven culture enables his teams to optimize campaigns in real-time, ensuring that every marketing dollar is spent efficiently. His deep understanding of e-commerce dynamics and mobile marketing trends positions Surfshark to capture a larger share of the market, while his adeptness in affiliation strategies enhances customer acquisition efforts. As he accelerates Surfshark's international growth trajectory, Vincent continues to be a pivotal force in shaping the company's marketing strategy, helping to solidify its position as a leader in the cybersecurity industry.
