Vincent Lau serves as the Partner and General Manager for Greater China at BrandHouse, a dynamic and rapidly growing company that is redefining the landscape of cross-border e-commerce. With over 20 years of executive experience across three continents, Vincent has honed his expertise in managing...
Vincent Lau serves as the Partner and General Manager for Greater China at BrandHouse, a dynamic and rapidly growing company that is redefining the landscape of cross-border e-commerce. With over 20 years of executive experience across three continents, Vincent has honed his expertise in managing and marketing businesses for industry giants such as eBay, Target, and Turner. His extensive background in digital transformation, particularly in areas like AI, Generative AI, and Web 3.0, positions him as a thought leader in the integration of innovative technologies within the fast-moving consumer goods (FMCG) sector.
At BrandHouse, Vincent is at the forefront of key projects that leverage proprietary technologies to connect hundreds of thousands of FMCG products to the lucrative Chinese and European markets. His strategic vision encompasses not only the optimization of logistics and micro-financing solutions, all underpinned by blockchain technology, but also the enhancement of omni-channel marketing strategies that resonate with modern consumers. Under his leadership, BrandHouse is not just a player in the e-commerce space; it is a trailblazer that is setting new standards for efficiency and customer engagement.
Vincent’s skill set is diverse, encompassing mobile marketing, strategic planning, and product development, all of which are critical in navigating the complexities of today’s digital marketplace. His full P&L responsibility ensures that BrandHouse remains financially robust while pursuing innovative growth strategies. As the company continues to scale, Vincent’s insights and leadership will be instrumental in shaping its trajectory, making him a key figure in the evolution of cross-border e-commerce in Greater China and beyond.
