Vijay Hotanahalli serves as the Sr. Director of Product Strategy at Rootstock Software, where he leverages his extensive experience in product management to drive the development and success of innovative cloud ERP solutions tailored for manufacturing, distribution, and supply chain organizations. With a strong focus...
Vijay Hotanahalli serves as the Sr. Director of Product Strategy at Rootstock Software, where he leverages his extensive experience in product management to drive the development and success of innovative cloud ERP solutions tailored for manufacturing, distribution, and supply chain organizations. With a strong focus on B2B and B2B2C applications, Vijay is instrumental in guiding Rootstock's product vision, ensuring that it aligns with the evolving needs of SMB and Enterprise customers. His expertise in continuous discovery and user journey mapping allows him to identify friction points and foster a customer-centric culture that enhances digital transformation initiatives.
At Rootstock, Vijay is currently leading key projects that integrate advanced functionalities into the Rootstock Cloud ERP platform, particularly in conjunction with Salesforce CRM. By streamlining processes and improving trade management capabilities, he is helping organizations achieve greater operational efficiency and scalability. His strategic approach to go-to-market (GTM) activities not only drives product adoption but also influences market expansion, positioning Rootstock as a leader in the cloud ERP space.
Vijay's proficiency in software development life cycle (SDLC), quality assurance, and business analysis further strengthens his ability to deliver high-quality solutions that meet customer demands. His commitment to fostering collaboration across teams ensures that Rootstock remains agile and responsive to market changes, ultimately driving sustained growth and success for its clients. Through his leadership, Vijay is not just shaping products; he is shaping the future of enterprise resource planning in the cloud.
